The Confirmation Bias - the mother of all biases

Kategori
Konseptuell
Format
Innlegg i symposium
Performers
Jan Folkmann WrightHøgskolen i Oslo og Akershus 
Abstract
A PhD project will be presented that advocates a behavioral approach to risk management. Risk management implies to make decisions about risk, preferably evidence based, i.e. based on risk analyses as one essential source of information. Decision-making under uncertainty is therefore a core issue. The behavioral approach comprises both contributions from behavior analysis and behavioral economics. One central subject related to decision errors is the Confirmation Bias (CB), as one of the most fundamental, strongest and pervasive cognitive biases. The presentation addresses why CB is so resilient and endemic to human decision behavior.