The Confirmation Bias - the mother of all biases
Performers
Jan Folkmann Wright | Høgskolen i Oslo og Akershus |
Abstract
A PhD project will be presented that advocates a behavioral approach to risk management. Risk management implies to make decisions about risk, preferably evidence based, i.e. based on risk analyses as one essential source of information. Decision-making under uncertainty is therefore a core issue. The behavioral approach comprises both contributions from behavior analysis and behavioral economics. One central subject related to decision errors is the Confirmation Bias (CB), as one of the most fundamental, strongest and pervasive cognitive biases. The presentation addresses why CB is so resilient and endemic to human decision behavior.